References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1977Handbook of Industrial and Organizational Psychology.11,945 cited
• 1965Inequity In Social Exchange10,813 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 2001Internet forums as influential sources of consumer information1,745 cited
• 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
• 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 2003Consumer Perceptions of Price (Un)Fairness