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How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
16 references·6 citing·47 second hop
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions (2010)How do consumers react to physically larg…Motivational Beliefs, Values, and Goals (2002)Motivational Beliefs, Values,…Body-Esteem Scale for Adolescents and Adults (2001)Body-Esteem Scale for Adolesc…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Handbook of marketing scales: multi-item measures for marketing and consumer behavior research (1993)Handbook of marketing scales:…Social Comparison and the Idealized Images of Advertising (1991)Social Comparison and the Ide…Development and validation of a scale for measuring state self-esteem. (1991)Development and validation of…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An attributional analysis of reactions to stigmas. (1988)An attributional analysis of …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Internal versus external control of reinforcement: A review. (1966)Internal versus external cont…Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness (2021)Framing real beauty: A framin…Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce (2020)Show me the real world: react…“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women (2019)“Average-Sized” Models Do Sel…What do we know about fashion advertising? A review of the literature and suggested research directions (2017)What do we know about fashion…The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways (2016)The advertising performance o…Extremely thin models in print ads: The dark sides (2012)Extremely thin models in prin…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Stigma: Notes on the Management of Spoiled Identity (1969)An attributional theory of achievement motivation and emotion. 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References

  • 2002Motivational Beliefs, Values, and Goals7,564 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
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  • 1991Social Comparison and the Idealized Images of Advertising961 cited

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1966
Internal versus external control of reinforcement: A review.
754 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research637 cited
  • Cited by

    • 2021Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness41 cited
    • 2016The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways33 cited
    • 2017What do we know about fashion advertising? A review of the literature and suggested research directions30 cited
    • 2019“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women22 cited
    • 2012Extremely thin models in print ads: The dark sides21 cited
    • 2020Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce12 cited