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The impact of Porter's strategy types on the role of market research and customer relationship management
16 references·0 citing·47 second hop
The impact of Porter's strategy types on the role of market research and customer relationship management (2007)The impact of Porter's strategy types on …Marketing research, market orientation and customer relationship management: a framework and implications for service providers (2006)Marketing research, market or…The influence of export information use on export knowledge and performance (2005)The influence of export infor…The Marketer Researcher's Manifesto (2003)The Marketer Researcher's Man…Relationships and technology: strategic implications (2002)Relationships and technology:…Marketing research in the new millennium: emerging issues and trends (2001)Marketing research in the new…Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives (2001)Defining the Domain of Percei…Intelligence Generation and Superior Customer Value (2000)Intelligence Generation and S…The effectiveness of market information in enhancing new product success rates (1999)The effectiveness of market i…Market Intelligence Dissemination across Functional Boundaries (1996)Market Intelligence Dissemina…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…The structural and environmental correlates of business strategy (1987)The structural and environmen…A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms (1987)A Comparison of Factors Affec…Factors Affecting the Use of Market Research Information: A Path Analysis (1982)Factors Affecting the Use of …Environmental scanning and organizational strategy (1982)Environmental scanning and or…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing Research: An Applied Orientation (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Consuming the countryside: Marketing for ‘rural tourism’ (2004)The value of online surveys (2005)The alignment of market research with business strategy and CRM (2010)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Market Orientation: Antecedents and Consequences (1993)Strategic branding of destinations: a framework (2009)Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services (2011)THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY ON BRAND POWER: EMPIRICAL EVIDENCE FROM HOTEL INDUSTRY (2018)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)The Knowledge-Creating Company (1998)Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context (2002)Stewardship vs. Stagnation: An Empirical Comparison of Small Family and Non‐Family Businesses* (2007)Why build a customer relationship management capability? (2007)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)The Effect of a Market Orientation on Business Profitability (1990)The Management of Innovation (1994)A Behavioral Theory of the Firm (1963)A Behavioral Theory of the Firm (1964)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The dominant logic: A new linkage between diversity and performance (1986)Organizational Learning: The Contributing Processes and the Literatures (1991)Exchange and Power in Social Life. (1965)The Commitment-Trust Theory of Relationship Marketing (1994)A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance (2002)IT competency and firm performance: is organizational learning a missing link? (2003)Exchange and Power in Social Life (2017)Industrial Market Structure and Economic Performance. (1971)Market Orientation and the Learning Organization (1995)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Organizational Information Requirements, Media Richness and Structural Design (1986)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Organizational culture and organizational effectiveness: A meta-analytic investigation of the competing values framework's theoretical suppositions. (2011)Coefficient Alpha and the Internal Structure of Tests (1951)A Theory of Cognitive Dissonance (1957)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)A Theory of Cognitive Dissonance (2017)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1978Organizational Strategy, Structure, and Process9,169 cited
  • 1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance1,077 cited
  • 1987The structural and environmental correlates of business strategy866 cited
  • 1982Environmental scanning and organizational strategy722 cited
  • 1996Market Intelligence Dissemination across Functional Boundaries648 cited
  • 2000Intelligence Generation and Superior Customer Value623 cited
  • 1982Factors Affecting the Use of Market Research Information: A Path Analysis618 cited
  • 2006Marketing research, market orientation and customer relationship management: a framework and implications for service providers161 cited
  • 2001Marketing research in the new millennium: emerging issues and trends146 cited
  • 1987A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms143 cited
  • 1999The effectiveness of market information in enhancing new product success rates61 cited
  • 2005The influence of export information use on export knowledge and performance54 cited
  • 2002Relationships and technology: strategic implications53 cited

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  • 2001Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives25 cited
  • 2003The Marketer Researcher's Manifesto20 cited
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