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Event sponsorship as a value creating strategy for brands

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1994Competing for the Future5,759 cited
1991Managing Brand Equity3,818 cited
1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
1998An International Review of Sponsorship Research710 cited
2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
2005A brand orientation typology for SMEs: a case research approach312 cited
1998A Conceptual Framework for Assessing Brand Equity in Division I College Athletics284 cited
1999Sport sponsorship as distinctive competence255 cited
2003Brand equity’s influence on responses to event sponsorships193 cited
2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited

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1997Integrating sports sponsorship into the corporate marketing function: an international comparative study118 cited

Cited by

2010The role of gratitude in sponsorship: the case of participant sports50 cited
2011Tobacco and alcohol sponsorship of sporting events provide insights about how food and beverage sponsorship may affect children's health46 cited
2023Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity23 cited
2021Olympic Sponsorships and Brand Value: An Empirical Analysis22 cited
2009Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships22 cited
2012Understanding the decision‐making processes for arts sponsorship19 cited
2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited
2014An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union12 cited
2022Make It Count: Examining Outcomes of Activation and Advertising-Like Event Sponsorship10 cited