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National versus store brand effects on consumer evaluation of a garment
16 references·6 citing·45 second hop
National versus store brand effects on consumer evaluation of a garment (2005)National versus store brand effects on co…Consumer evaluations of brand imitations (2001)Consumer evaluations of brand…The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)The Effects of Extrinsic Prod…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Determinants of store brand choice: a behavioral analysis (1997)Determinants of store brand c…Hispanic and native American adolescents: An exploratory study of their approach to shopping (1996)Hispanic and native American …Brands Versus Private Labels: Fighting to Win (1996)Brands Versus Private Labels:…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality (1985)Effects of Physical Quality a…The Influence of Price Differences and Brand Familiarity on Brand Preferences (1976)The Influence of Price Differ…Design and Analysis: A Researcher's Handbook (1975)Design and Analysis: A Resear…Intrinsic versus extrinsic cues as determinants of perceived product quality. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1975Design and Analysis: A Researcher's Handbook5,822 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
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  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 1997Determinants of store brand choice: a behavioral analysis268 cited
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  • 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences181 cited

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2001
Consumer evaluations of brand imitations
126 cited
  • 1985Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality73 cited
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    • 2013Private and national brand consumers' images of fashion stores23 cited
    • 2009The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India22 cited
    • 2017Exploring the gap between policy and practice in private branding strategy management in an emerging market22 cited
    • 2010The selection of private brand durable goods: factors affecting the Choice11 cited
    • 2021Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market10 cited
    • 2024How sustainability shapes consumer preferences on special occasions7 cited