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Consumer education and service quality: conceptual issues and practical implications
14 references·16 citing·51 second hop
Consumer education and service quality: conceptual issues and practical implications (2002)Consumer education and service quality: c…The Service Profit Chain (2010)The Service Profit ChainThe Unmanageable Consumer (2006)The Unmanageable ConsumerFrom Marketing to Societing: When the Link is more Important than the Thing (1999)From Marketing to Societing: …New service development: a review of the literature and annotated bibliography (1998)New service development: a re…Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability (1997)Ethics and Target Marketing: …The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…Marketing in a postmodern world (1995)Marketing in a postmodern wor…The postmodern condition (1994)The postmodern conditionMapping Customer Segments for Personal Financial Services (1994)Mapping Customer Segments for…THE CULT[URE] OF THE CUSTOMER (1992)THE CULT[URE] OF THE CUSTOMERThe Critical Imagination: Emancipatory Interests in Consumer Research (1991)The Critical Imagination: Ema…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Information asymmetries: A source of competitive advantage for diversified service firms (1990)Information asymmetries: A so…Investors’ willingness to use robo-advisors: Extrapolating influencing factors based on the fiduciary duty of investment advisors (2024)Investors’ willingness to use…Why do customers want to learn? Antecedents and outcomes of customer learning (2022)Why do customers want to lear…The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability (2022)The salesperson as a knowledg…Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda (2022)Consumer Behavior in the Serv…The effect of customer education on service innovation satisfaction:The mediating role of customer participation (2021)The effect of customer educat…Weathering consumer pricing sensitivity: The importance of customer contact and personalized services in the financial services industry (2020)Weathering consumer pricing s…Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume (2020)Customer proactive training v…Trust, commitment, and customer knowledge (2019)Trust, commitment, and custom…Unraveling the Customer Education Paradox (2017)Unraveling the Customer Educa…Value co-creation in e-commerce contexts: does product type matter? 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this work references cited by second hop

References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1994The postmodern condition2,052 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 2010The Service Profit Chain1,034 cited
  • 1998New service development: a review of the literature and annotated bibliography736 cited
  • 2006The Unmanageable Consumer695 cited
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  • 1995Marketing in a postmodern world573 cited
  • 1996Relationship Marketing: Theory and Practice418 cited
  • 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
  • 1991The Critical Imagination: Emancipatory Interests in Consumer Research362 cited
  • 1990Information asymmetries: A source of competitive advantage for diversified service firms301 cited
  • 1994Mapping Customer Segments for Personal Financial Services142 cited
  • 1999From Marketing to Societing: When the Link is more Important than the Thing81 cited

Cited by

  • 2017Unraveling the Customer Education Paradox95 cited
  • 2004

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Making a Market: The UK Retail Financial Services Industry and the Rise of the Complex Sub-Prime Credit Market
80 cited
  • 2019Trust, commitment, and customer knowledge52 cited
  • 2015The Impact of Customer Education on Customer Loyalty Through Service Quality48 cited
  • 2009Customer participation in the service process: a model and research propositions46 cited
  • 2016Value co-creation in e-commerce contexts: does product type matter?42 cited
  • 2022Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda42 cited
  • 2021The effect of customer education on service innovation satisfaction:The mediating role of customer participation40 cited
  • 2024Investors’ willingness to use robo-advisors: Extrapolating influencing factors based on the fiduciary duty of investment advisors37 cited
  • 2008The customer socialization paradox: the mixed effects of communicating customer role expectations34 cited
  • 2008Consumers' knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries30 cited
  • 2020Weathering consumer pricing sensitivity: The importance of customer contact and personalized services in the financial services industry29 cited
  • 2022Why do customers want to learn? Antecedents and outcomes of customer learning28 cited
  • 2022The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability26 cited
  • 2014Variability in Health Care Services: The Role of Service Employee Flexibility24 cited
  • 2020Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume22 cited