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Advertising Policy and Returns to Scale in Markets Where Information is Passed between Individuals
10 references·5 citing·33 second hop
Advertising Policy and Returns to Scale in Markets Where Information is Passed between Individuals (1974)Advertising Policy and Returns to Scale i…The Economics of Information (1976)The Economics of InformationOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Advertising and Cigarettes (1976)Advertising and CigarettesThe economics of advertising (1972)The economics of advertisingIssues in the Economics of Advertising (1972)Issues in the Economics of Ad…Quantitative Theories in Advertising. (1971)Quantitative Theories in Adve…Advertising and Competition (1964)Advertising and CompetitionImperfect Markets through Lack of Knowledge (1960)Imperfect Markets through Lac…Price Policies in the Cigarette Industry (1952)Price Policies in the Cigaret…The Economic Aspects of Advertising (1950)The Economic Aspects of Adver…Optimal Dynamic Pricing in an Oligopolistic Market: a Survey (1986)Optimal Dynamic Pricing in an…Trial/awareness advertising decisions (1983)Trial/awareness advertising d…Optimal control of a diffusion model of new product acceptance with price‐dependent total market potential (1983)Optimal control of a diffusio…First-purchase diffusion models of new-product acceptance (1979)First-purchase diffusion mode…Transport pricing policies and efficient urban growth (1976)Transport pricing policies an…The Economic Effects of Advertising. (1942)Advertising, Concentration, and Price-Cost Margins (1976)The effect of advertising on competition: a survey (1979)DIVERSIFYING ENTRY: SOME EX ANTE EXPLANATIONS FOR POSTENTRY SURVIVAL AND GROWTH. (1996)The Economics of Information (1961)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Adaptive technological substitution models (1980)A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers (1985)Innovation diffusion with generation substitution effects (2009)Some Problems in using Diffusion Models for New Products (1972)A survey of some differential games in advertising (1982)Either or Both Competition: A “Two-Sided” Theory of Advertising with Overlapping Viewerships (2016)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)Consumption Experience and Sales Promotion Expenditure (1985)The Reality of Brands: (1998)The Earnings Effects of Marketing Communication Expenditures During Recessions (2011)A Study of Marketing Generalizations (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Effects of Health Information and Generic Advertising on U.S. Meat Demand (1997)The Determinants of Trade Credit in the U.S. Total Manufacturing Sector (1969)Evaluating the environmental effects of economic openness: evidence from SAARC countries (2019)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Chapter 9 Econometric and time-series market response models (1993)Do Trade Shows Pay Off? (1995)The complementary effect of trade shows on personal selling (2004)
this work references cited by second hop

References

  • 1976The Economics of Information3,287 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1964Advertising and Competition417 cited
  • 1972The economics of advertising389 cited
  • 1950The Economic Aspects of Advertising295 cited
  • 1976Advertising and Cigarettes174 cited
  • 1960Imperfect Markets through Lack of Knowledge169 cited
  • 1972Issues in the Economics of Advertising78 cited
  • 1971Quantitative Theories in Advertising.59 cited
  • 1952Price Policies in the Cigarette Industry35 cited

Cited by

  • 1979First-purchase diffusion models of new-product acceptance59 cited
  • 1983Trial/awareness advertising decisions43 cited
  • 1983Optimal control of a diffusion model of new product acceptance with price‐dependent total market potential37 cited
  • 1986Optimal Dynamic Pricing in an Oligopolistic Market: a Survey29 cited
  • 1976Transport pricing policies and efficient urban growth6 cited

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