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The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

16 references·16 citing·41 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
1977Marketing Research: Methodological Foundations4,351 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1992Marketing Services: Competing Through Quality2,178 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches1,998 cited
1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
2011Service Management and Marketing1,414 cited
1986Measuring strategic performance1,304 cited

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1992Developing a market orientation: An organizational strategy perspective1,213 cited

Cited by

2009Relationship marketing: a Thai case77 cited
2012Corporate Social Responsibility and Company Performance in the Malaysian Context63 cited
2018SMEs’ marketing performance: the mediating role of market entry capability53 cited
2012A Literature Review and Classification of Relationship Marketing Research51 cited
2021Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model44 cited
2010The HOINCAP scale: measuring intellectual capital in the hotel industry44 cited
2019Customer relationship management research in hospitality industry: a review and classification43 cited
2015Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 201340 cited
2017Mediating effect of value creation in the relationship between relational capabilities on business performance37 cited
2021Network capability, relational capability and Indonesian manufacturing SME performance: an empirical analysis of the mediating role of product innovation27 cited
2012Partner Choice27 cited
2017Determinants of experienced tourists’ satisfaction and actual spending behavior: a PLS path modelling approach26 cited
2010An Empirical Study of Relationship Marketing Orientation and Bank Performance24 cited
2020A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media23 cited
2015Performance measurement for teaching hotels: A hierarchical system incorporating facilities management21 cited
2020Engagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensity17 cited