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Agile marketing for the manufacturing‐based SME
16 references·16 citing·39 second hopsampled
Agile marketing for the manufacturing‐based SME (2006)Agile marketing for the manufacturing‐bas…The Triple-A Supply Chain (2024)The Triple-A Supply ChainOrganizational Learning: (2018)Organizational Learning:Deep change - how operational innovation can transform your company (2004)Deep change - how operational…Case research in operations management (2002)Case research in operations m…The Knowing‐Doing Gap: How Smart Companies Turn Knowledge into Action (2001)The Knowing‐Doing Gap: How Sm…A methodology for achieving agility in manufacturing organisations: An introduction (1999)A methodology for achieving a…Marketing Strategy - Planning and Implementation (1995)Marketing Strategy - Planning…Manufacturing strategy : how to formulate and implement a winning plan (1995)Manufacturing strategy : how …MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…New Products Management (1987)New Products ManagementA Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Strategies for diversification (1972)Strategies for diversificationMarketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context (2024)Marketing agility in underdog…Big data analytics capability, marketing agility, and firm performance: a conceptual framework (2024)Big data analytics capability…Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity (2023)Understanding the Relationshi…A framework for transitioning brand trust to brand love (2023)A framework for transitioning…Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance (2022)Integration of outside-in and…The Evolutionary Trajectory of the Agile Concept Viewed from a Management Fashion Perspective (2020)The Evolutionary Trajectory o…Is marketing agility important for emerging market firms in advanced markets? (2020)Is marketing agility importan…Does the stakeholder engagement result in new drinks? 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 2002Case research in operations management4,049 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 2018Organizational Learning:1,648 cited
  • 1972Strategies for diversification1,257 cited
  • 2001The Knowing‐Doing Gap: How Smart Companies Turn Knowledge into Action1,194 cited
  • 2024The Triple-A Supply Chain1,190 cited
  • 1999A methodology for achieving agility in manufacturing organisations: An introduction832 cited
  • 1987New Products Management730 cited
  • 1995Manufacturing strategy : how to formulate and implement a winning plan220 cited
  • 2004Deep change - how operational innovation can transform your company214 cited

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1995
Marketing Strategy - Planning and Implementation
188 cited

Cited by

  • 2020Is marketing agility important for emerging market firms in advanced markets?181 cited
  • 2018Assessing the drivers and impact of international marketing agility93 cited
  • 2018The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility83 cited
  • 2012Market orientation and marketing management of traditional food producers in the EU83 cited
  • 2018Developing and deploying marketing agility in an emerging economy: the case of Blue Skies81 cited
  • 2024Big data analytics capability, marketing agility, and firm performance: a conceptual framework58 cited
  • 2020The Evolutionary Trajectory of the Agile Concept Viewed from a Management Fashion Perspective56 cited
  • 2017Agile manufacturing: a systematic review of literature and implications for future research55 cited
  • 2022Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance53 cited
  • 2016A comparative evaluation of manufacturing flexibility adoption in SMEs and large firms in India48 cited
  • 2023Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity38 cited
  • 2011Innovativeness in food small business: What is its relationship with marketing?31 cited
  • 2019Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs31 cited
  • 2023A framework for transitioning brand trust to brand love30 cited
  • 2024Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context24 cited
  • 2016Implementing Omnichannel Strategies The Success Factor of Agile Processes24 cited