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In‐film placement trends: a comparative study of Bollywood and Hollywood

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References

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2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited

1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited

Cited by

2020Brand Placement in a Movie Song and its Impact on Brand Equity23 cited
2016Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit19 cited
2017Product placement practices in prime-time television programmes in Hong Kong19 cited
2014Product placement by global brands as an alternative strategy: is it worth in emerging market?17 cited
2018Do low involved brands have better consumer perception due to product placement in emerging markets?13 cited
2016An Exploratory Content Analysis of Product Placement in Top Grossing Films13 cited