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A Brief History of Branding in China
16 references·16 citing·38 second hopsampled
A Brief History of Branding in China (2009)A Brief History of Branding in ChinaCreating Powerful Brands (2010)Creating Powerful BrandsBrands (2005)BrandsBrands (2004)BrandsEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Consumer culture and modernity (1997)Consumer culture and modernityBrands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Brands, Brand Management, and…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Satisfaction Guaranteed: The Making of the American Mass Market. (1991)Satisfaction Guaranteed: The …Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…How Modern Is Modern Marketing? 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 1997Consumer culture and modernity1,444 cited
  • 1982The Birth of a Consumer Society: The Commercialization of Eighteenth Century England792 cited
  • 1960The Marketing Revolution616 cited
  • 2010Creating Powerful Brands591 cited
  • 2004Brands587 cited
  • 2005Brands522 cited
  • 1991Satisfaction Guaranteed: The Making of the American Mass Market.436 cited
  • 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation315 cited
  • 1988

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How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"
309 cited

Cited by

  • 2017Do corporate image and reputation drive brand equity in India and China? - Similarities and differences153 cited
  • 2015Multi-stakeholder brand narratives: an analysis of the construction of artistic brands84 cited
  • 2011The subsiding sizzle of advertising history62 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2013A view to a brand: introducing the film brandscape36 cited
  • 2021Consumer Collectives: A History and Reflections on Their Future35 cited
  • 2015Intertwined32 cited
  • 2021A history of content marketing23 cited
  • 2021A solution to the problem of brand definition23 cited
  • 2020Scale, Space and Canon in Ancient Literary Culture22 cited
  • 2012Toward a history of sport branding21 cited
  • 2014Throwaway History21 cited
  • 2014The branding of contemporary Chinese art and its politics20 cited
  • 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
  • 2014Luxury brand building in China: Eight case studies and eight lessons learned19 cited
  • 2017From Quaker Oats to Virgin Brides: Brand capital as a complex adaptive system14 cited