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Marketing derivatives: a question of trust
16 references·2 citing·44 second hop
Marketing derivatives: a question of trust (1997)Marketing derivatives: a question of trustThe promise of the governed corporation (1995)The promise of the governed c…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Bank‐company interactions and relationships (1995)Bank‐company interactions and…Relationship Marketing from a Value System Perspective (1994)Relationship Marketing from a…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Marketing is everything. (1991)Marketing is everything.Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Determinants of Continuity in Conventional Industrial Channel Dyads (1989)Determinants of Continuity in…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …International marketing and purchasing of industrial goods (1984)International marketing and p…After the Sale is Over... (1983)After the Sale is Over...Marketing Intangible Products and Product Intangibles (1981)Marketing Intangible Products…Capital Structure and Profitability in Ghanaian Banks (2010)Capital Structure and Profita…Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation (1998)Contextualising: Technology, …Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)The evolution of relationship marketing (1995)The employer brand (1996)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)What is total quality control the japanese way (1985)Customer-Employee Rapport in Service Relationships (2000)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)The relationship marketing process: communication, interaction, dialogue, value (2004)Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Developing Buyer-Seller Relationships (1987)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Linking perceived service quality and service loyalty: a multi‐dimensional perspective (1999)Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Relationship quality as a predictor of B2B customer loyalty (2006)The Theory of Power and Conflict in Channels of Distribution (1984)The Economic Institutions of Capitalism (1987)STRATEGIC ALLIANCE STRUCTURING: A GAME THEORETIC AND TRANSACTION COST EXAMINATION OF INTERFIRM COOPERATION. (1993)Developing relationships in business networks (1995)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)The New Public Governance? 1 (2006)American Economic Review (2019)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Customer engagement, buyer‐seller relationships, and social media (2012)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Climate strength: a new direction for climate research. (2002)Stakeholder Theory: The State of the Art (2010)Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986)Critical service logic: making sense of value creation and co-creation (2012)
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References

  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1989Determinants of Continuity in Conventional Industrial Channel Dyads2,369 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 1984International marketing and purchasing of industrial goods800 cited
  • 1981Marketing Intangible Products and Product Intangibles684 cited
  • 1983After the Sale is Over...412 cited
  • 1991Marketing is everything.347 cited
  • 1995The promise of the governed corporation192 cited
  • 1995Bank‐company interactions and relationships

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152 cited
  • 1994Relationship Marketing from a Value System Perspective150 cited
  • Cited by

    • 2010Capital Structure and Profitability in Ghanaian Banks29 cited
    • 1998Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation9 cited