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The implementation of strategic marketing planning techniques in British industry

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References

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Cited by

1995Strategic Level MS/OR Tool Usage in the United Kingdom: An Empirical Survey29 cited
1998Scenario analysis as a strategic management tool15 cited
1991Essential Characteristics for an Effective Marketing Plan6 cited
2010Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

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5 cited