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• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2015Service Innovation: A Service-Dominant Logic Perspective11,945 cited
• 2003IT competency and firm performance: is organizational learning a missing link?1,794 cited
• 2001Why Some New Products are More Successful than Others1,470 cited
• 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
• 2006Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance849 cited
• 1994Managerial Representations of Competitive Advantage735 cited
• 1989Technology Diffusion: An Empirical Test of Competitive Effects685 cited
• 2002Technological Opportunism and Radical Technology Adoption: An Application to E-Business629 cited
• 1995Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets611 cited
• 1992Advances in international marketing447 cited
• 2010Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success417 cited
• 1996Technology strategy and financial performance: Examining the moderating role of the firm's competitive environment414 cited
• 2004