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Client perceptions of advertising and advertising agencies: a China study
10 references·0 citing·55 second hop
Client perceptions of advertising and advertising agencies: a China study (2001)Client perceptions of advertising and adv…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (1998)The Impact of Advertising Pos…Advertising Decision Making in Asia: "Glocal" versus "Regcal" Approach (1998)Advertising Decision Making i…The influence of culture on advertising effectiveness in China and the USA (1997)The influence of culture on a…From Four Hundred Million to More than One Billion Consumers: A Brief History of the Foreign Advertising Industry in China (1997)From Four Hundred Million to …Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship (1996)Integrated marketing communic…Concerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations (1996)Concerns About Advertising Pr…Advertising client‐agency relationships (1996)Advertising client‐agency rel…Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures (1994)Testing the Cross-National Ap…Agency / Client Relationshipsas Seen by Influential on Both Sides (1982)Agency / Client Relationships…Culture's Consequences: International Differences in Work-Related Values. 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this work references cited by second hop

References

  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1998The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity204 cited
  • 1997The influence of culture on advertising effectiveness in China and the USA103 cited
  • 1994Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures101 cited
  • 1982Agency / Client Relationshipsas Seen by Influential on Both Sides58 cited
  • 1996Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship57 cited
  • 1996Advertising client‐agency relationships42 cited
  • 1997From Four Hundred Million to More than One Billion Consumers: A Brief History of the Foreign Advertising Industry in China36 cited
  • 1998Advertising Decision Making in Asia: "Glocal" versus "Regcal" Approach36 cited
  • 1996Concerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations25 cited

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