References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
• 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
• 1995Building Strong Brands4,432 cited
• 1991Managing Brand Equity3,818 cited
• 2001Strategy and the Internet.3,761 cited
• 1993Factors Affecting Trust in Market Research Relationships3,649 cited
• 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
• 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
• 1981Direct Experience And Attitude-Behavior Consistency1,215 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
• 1997Consumer Behavior: Building Marketing Strategy654 cited
• 1998Electronic shopping621 cited