References

• 2019Diffusion of Innovations 137,320 cited
• 2022Business Research Methods10,949 cited
• 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
• 1977Marketing Research: Methodological Foundations4,351 cited
• 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
• 1984Business Research Methods1,800 cited
• 1976Adaptors and innovators: A description and measure.1,786 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 1991Measuring Consumer Innovativeness1,460 cited
• 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
• 1991Gender Differences in the Use of Message Cues and Judgments636 cited
• 1988Correlates of Price Acceptability588 cited
• 1997The consequences of information technology acceptance on subsequent individual performance529 cited
• 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
• 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited