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Cited by

• 2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES255 cited
• 1996The challenge of sustaining competitive advantage128 cited
• 1999Customer Satisfaction in the Hong Kong Mobile Phone Industry106 cited
• 2000Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective86 cited
• 2003Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges77 cited
• 2023The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers74 cited
• 2011Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management68 cited
• 1997Relationship Marketing — Ein neues Paradigma im Marketing?61 cited
• 2007Evaluating an extended relationship marketing model for Arab guests of five-star hotels55 cited
• 2011Relationships in fast moving consumer goods markets51 cited
• 2013How to grow a brand: Retain or acquire customers?47 cited
• 2010Value creation through relationship closeness47 cited
• 1994Developing a Curriculum to Enhance Teaching of Relationship Marketing44 cited
• 2014