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Discordant retail brand ideology in the House of Barbie
16 references·3 citing·49 second hop
Discordant retail brand ideology in the House of Barbie (2013)Discordant retail brand ideology in the H…The Experience Economy (2012)The Experience EconomyBrand New China (2010)Brand New ChinaWhy Are Themed Brandstores So Powerful? 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this work references cited by second hop

References

  • 2012The Experience Economy1,886 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1988A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet719 cited
  • 1999Trying to Be Cosmopolitan559 cited
  • 2002Themed flagship brand stores in the new millennium421 cited
  • 2004Ludic Agency and Retail Spectacle360 cited
  • 1999Marketer Acculturation: The Changer and the Changed309 cited
  • 2009American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research306 cited
  • 2003Learning to Be Local in Belize:Global Systems of Common Difference266 cited
  • 2009Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place256 cited
  • 2010Brand New China164 cited
  • 2006Fresh lipstick: redressing fashion and feminism163 cited
  • 2001An Investigation of Decision‐Making Styles of Consumers in China162 cited
  • 2001Being in the Zone144 cited
  • 2009The Use of Western Brands in Asserting Chinese National Identity141 cited
  • 2008From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China

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125 cited

Cited by

  • 2020Experiencing ethical retail ideology in the servicescape22 cited
  • 2017Epic Aspects of Retail Encounters: The Iliad of Hollister19 cited
  • 2025On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism1 cited