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Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels

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237 cited

2009Modelling consumer responses to an apparel store brand: Store image as a risk reducer229 cited

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2021Private‐label consumer studies: A review and future research agenda28 cited
2016Proliferation of Private Labels in Food Retailing: A Literature Overview24 cited
2020Consumers' brand decision: a matter of social risk21 cited
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2020The impacts of comparative ads used by retailers to compare their store brands with national brands20 cited
2020Premium Private Label strategies: social networks and traditional perspectives18 cited
2021Taking advantage of the gluten-free opportunity: Assortment as the key driver for modern grocery retailers16 cited
2015Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario15 cited
2021Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife12 cited