References

• 1986The Elaboration Likelihood Model of Persuasion8,811 cited
• 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1983National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations1,675 cited
• 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
• 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
• 1986Human cognition in its social context.708 cited
• 1985Nature of priming effects on categorization.539 cited
• 1983On the consequences of priming: Assimilation and contrast effects533 cited
• 1990Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression.491 cited
• 1987Alternative Models of Categorization: Toward a Contingent Processing Framework478 cited
• 1992Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment475 cited
• 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories368 cited
• 1996The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation332 cited