Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance

16 references·7 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1984Case Study Research: Design and Methods81,948 cited
2012Principles and Practice of Structural Equation Modeling38,893 cited
1998Principles and Practice of Structural Equation Modeling36,041 cited
1973Marketing Management: Analysis, Planning and Control2,439 cited
1996Determinants of relationship quality: An artificial neural network analysis307 cited
1994Using Neural Network Analysis to Evaluate Buyer‐Seller Relationships296 cited
1995Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach258 cited
2010Creating value through returns management: Exploring the marketing–operations interface212 cited
2002Why should marketing and manufacturing work together?194 cited
1996Integrative Research in Marketing and Operations Management148 cited
2010A review of marketing–operations interface models: From co-existence to coordination and collaboration139 cited
2008Design of experiments on neural network's training for nonlinear time series forecasting130 cited
2002Spanning the continuum between marketing and operations127 cited
1993Reducing conflict between marketing and manufacturing111 cited
2007Setting manufacturing strategy for a factory-within-a-factory

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

109 cited

1997The impact of market requirements focus and manufacturing characteristics focus on plant performance97 cited

Cited by

2019Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets41 cited
2016Integration breach: Investigating the effect of internal and external information sharing and coordination on firm profit40 cited
2019The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms37 cited
2017Marketing-operations alignment: A review of the literature and theoretical background26 cited
2020The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers21 cited
2021Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach18 cited
2023Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective9 cited