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Teaching Creativity in the Marketing Curriculum

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References

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1989Rocky Roads to Transfer: Rethinking Mechanism of a Neglected Phenomenon1,119 cited
2010An Investment Theory of Creativity and Its Development1,089 cited
1985Handbook of Intelligence: Theories, Measurements, and Applications279 cited
2005The Creative Personality179 cited
2000Marketing and the Creative Problem-Solving Process93 cited
2004Mind Map Marketing: A Creative Approach in Developing Marketing Skills60 cited
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2013The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects25 cited
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2018EXPERIENTIAL LEARNING IN THE AGE OF WEB 2.0: THE RAP VIDEO PROJECT15 cited
2020“LET’S BE INDEPENDENT TOGETHER”: ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS13 cited
2024Enhancing Creative Confidence IN Marketing Pedagogy WITH Design Thinking

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8 cited

2024Teaching for paradigm shifts: Supporting the drivers of radical creativity in management education8 cited

2018ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY8 cited

2023CULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING8 cited