References

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• 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
• 1968A Theory of Psychological Reactance4,758 cited
• 1991Managing Brand Equity3,818 cited
• 1985Influence : science and practice3,581 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
• 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,982 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
• 1987Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry1,090 cited
• 1999Perceptions of Price Unfairness: Antecedents and Consequences943 cited
• 1993The Difference between Communal and Exchange Relationships: What it is and is Not938 cited
• 1983Gift Giving in Anthropological Perspective930 cited
• 1996Commitment in Exchange Relations: Test of a Theory of Relational Cohesion833 cited
• 1988"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage827 cited
• 1995How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment