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The Portrayal of Older Americans in Television Commercials
15 references·16 citing·34 second hop
The Portrayal of Older Americans in Television Commercials (1987)The Portrayal of Older Americans in Telev…Social Breakdown and Competence (2009)Social Breakdown and Competen…Advances in Consumer Research (1983)Advances in Consumer ResearchTelevision and Aging: Past, Present, and Future (1980)Television and Aging: Past, P…Identities and Interactions: An Examination of Human Associations in Everyday Life (1979)Identities and Interactions: …Television and Aging: Is What You See What You Get? (1977)Television and Aging: Is What…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)A Comparative Analysis of the…Socialization to Old Age (1974)Socialization to Old AgeLife-span developmental psychology: Personality and socialization (1973)Life-span developmental psych…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …The Negro and American Advertising, 1946-1965 (1969)The Negro and American Advert…Life Cycle Concept in Marketing Research (1966)Life Cycle Concept in Marketi…Activity and Morale: A Longitudinal Study of Selected Elderly Subjects (1963)Activity and Morale: A Longit…Growing Old: The Process of Disengagement. 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this work references cited by second hop

References

  • 1983Advances in Consumer Research2,879 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1962Growing Old: The Process of Disengagement.1,851 cited
  • 1979Identities and Interactions: An Examination of Human Associations in Everyday Life543 cited
  • 1966Life Cycle Concept in Marketing Research448 cited
  • 1973Life-span developmental psychology: Personality and socialization430 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 2009Social Breakdown and Competence338 cited
  • 1974Socialization to Old Age251 cited
  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited
  • 1963Activity and Morale: A Longitudinal Study of Selected Elderly Subjects159 cited
  • 1969The Negro and American Advertising, 1946-1965134 cited
  • 1980Television and Aging: Past, Present, and Future110 cited
  • 1977Television and Aging: Is What You See What You Get?65 cited

Cited by

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  • 2004Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials120 cited
  • 2004Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s105 cited
  • 2022Older People in Advertising96 cited
  • 2006The invisible majority? Older models in UK television advertising86 cited
  • 2009The Portrayal of Older People's Social Participation on German Prime-Time TV Advertisements76 cited
  • 1995The invisible generation: Portrayals of the elderly on prime‐time television63 cited
  • 2000Advertising in an ageing society63 cited
  • 1997A Content Analysis of the Portrayal of Mature Individuals in Television Commercials52 cited
  • 1989The Elderly Audience: Correlates of Television Orientation51 cited
  • 2012Socially defunct: A comparative analysis of the underrepresentation of older women in advertising49 cited
  • 2006The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea49 cited
  • 2002Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective49 cited
  • 2010Images of Older People in UK Magazine Advertising: Toward a Typology48 cited
  • 2014The representation of older people in television advertisements and social change: the case of Japan47 cited
  • 1992Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising47 cited
  • 2000Does advertising in the UK need older models?46 cited