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Bank‐corporate client “partnership” relationship: benefits and life cycle
15 references·14 citing·36 second hop
Bank‐corporate client “partnership” relationship: benefits and life cycle (1996)Bank‐corporate client “partnership” relat…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Understanding business markets : interaction, relationships and networks (1997)Understanding business market…Bank‐company interactions and relationships (1995)Bank‐company interactions and…Beyond Partnership: Strategies for Innovation and Lean Supply (1994)Beyond Partnership: Strategie…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Banking Markets and the Use of Financial Services by Small and Medium-Sized Businesses (1990)Banking Markets and the Use o…Financial intermediation (1989)Financial intermediationMarketing Bank Services to Corporate Customers: The Importance of Relationships (1987)Marketing Bank Services to Co…Recent Developments in FTC Policy on Deception (1986)Recent Developments in FTC Po…Marketing Financial Services: A Strategic Vision (1985)Marketing Financial Services:…Strategic Management and Marketing in the Service Sector (1984)Strategic Management and Mark…Customer analysis for strategy development in industrial markets (1983)Customer analysis for strateg…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…The Development of Buyer‐Seller Relationships in Industrial Markets (1980)The Development of Buyer‐Sell…Industrial marketing: An organizational problem? (1975)Industrial marketing: An orga…Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator (2023)Value co‐creation and custome…Putting “entrepreneurial finance education” on the map (2016)Putting “entrepreneurial fina…A model of customer-centric banking practices for corporate clients in Bangladesh (2016)A model of customer-centric b…Investigating the Impact of CRM Resources on CRM Processes: A Customer Life-cycle Based Approach in the Case of a Greek Bank (2015)Investigating the Impact of C…Customers' perceptions towards adoption of e-banking in Pakistan (2011)Customers' perceptions toward…Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa (2008)Znaczenie relacji z klientami…Managing customer relationships: Account manager turnover and effective account management (2005)Managing customer relationshi…Is the seven‐year hitch premature in industrial markets? (2005)Is the seven‐year hitch prema…Performance measurement and management control positioning strategies, quality and productivity: a case study of a Swedish bank (2001)Performance measurement and m…Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment (2000)Perceptions of relationship m…UK bank‐corporate relationships: large corporates’ expectations of service (1999)UK bank‐corporate relationshi…Exploring the common ground of total relationship management (TRM) and total quality management (TQM) (1999)Exploring the common ground o…Corporate customer behaviour towards financial services: empirical results from the emerging market of Greece (1999)Corporate customer behaviour …Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation (1998)Contextualising: Technology, …Management. Tasks, Responsibilities, Practices. (1975)Quality and customer relationship management (CRM) as competitive strategy in the Swedish banking industry (2005)SME banking loyalty (and disloyalty): a qualitative study in Hong Kong (2006)Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps (2007)Power-Dependence Relations (1962)Non-Contractual Relations in Business: A Preliminary Study (1963)Organization and environment (1967)INITIAL EXPORTS – A MARKETING FAILURE? (1980)Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure (2007)Coopetition Strategy: A New Kind of Interfirm Dynamics for Value Creation (2009)Strategy formulation : analytical concepts (1978)An Emerging Strategy of "Direct" Research (1979)From key account selling to key account management (1995)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Strategic thinking and the IMP approach: A comparative analysis (2007)Creating value through mutual commitment to business network relationships (1999)Internationalisation of small to medium-sized manufacturing firms: a network approach (2000)Transferring knowledge in MNCs (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)E-S-QUAL (2004)Supply chain management: an analytical framework for critical literature review (2000)Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier performance improvement in the U.S. and Japanese automotive industries (2002)Understanding supply chain management: critical research and a theoretical framework (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Mechanism of Internationalisation (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Interfirm Adaptation in Business Relationships (1991)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Inter-firm Networks: Antecedents, Mechanisms and Forms (1995)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1984Strategic Management and Marketing in the Service Sector1,667 cited
  • 1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited
  • 1994Beyond Partnership: Strategies for Innovation and Lean Supply916 cited
  • 1997Understanding business markets : interaction, relationships and networks610 cited
  • 1975Industrial marketing: An organizational problem?221 cited
  • 1983Customer analysis for strategy development in industrial markets184 cited
  • 1995Bank‐company interactions and relationships152 cited
  • 1989Financial intermediation145 cited
  • 1990Banking Markets and the Use of Financial Services by Small and Medium-Sized Businesses97 cited
  • 1986Recent Developments in FTC Policy on Deception87 cited
  • 1987Marketing Bank Services to Corporate Customers: The Importance of Relationships87 cited
  • 1985Marketing Financial Services: A Strategic Vision66 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

  • 2016A model of customer-centric banking practices for corporate clients in Bangladesh66 cited
  • 1999UK bank‐corporate relationships: large corporates’ expectations of service56 cited
  • 2000Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment46 cited
  • 2015Investigating the Impact of CRM Resources on CRM Processes: A Customer Life-cycle Based Approach in the Case of a Greek Bank41 cited
  • 1999Exploring the common ground of total relationship management (TRM) and total quality management (TQM)40 cited
  • 2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa38 cited
  • 2005Is the seven‐year hitch premature in industrial markets?32 cited
  • 2001Performance measurement and management control positioning strategies, quality and productivity: a case study of a Swedish bank32 cited
  • 2005Managing customer relationships: Account manager turnover and effective account management30 cited
  • 1999Corporate customer behaviour towards financial services: empirical results from the emerging market of Greece28 cited
  • 2023Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator23 cited
  • 2016Putting “entrepreneurial finance education” on the map12 cited
  • 2011Customers' perceptions towards adoption of e-banking in Pakistan11 cited
  • 1998Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation9 cited