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The Current State of Marketing Activity Among Higher Education Institutions
2 references·4 citing·22 second hop
The Current State of Marketing Activity Among Higher Education Institutions (2002)The Current State of Marketing Activity A…College and University 1975–1986 (2023)College and University 1975–1…Marketing Universities: A Survey of Student Recruitment Activities. (1978)Marketing Universities: A Sur…RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0 (2017)RELACIÓN ENTRE MARKETING Y UN…A Literature Review on College Choice and Marketing Strategies for Recruitment (2014)A Literature Review on Colleg…A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges (2009)A Longitudinal Study of Chang…Table of Contents (2008)Table of ContentsStrategic Marketing for Educational Institutions (1987)Strategic Marketing for Educational Institutions (1995)Marketing introduction (2007)Principles of Marketing (1972)Choosing Colleges: How Social Class and Schools Structure Opportunity (1998)Digest of Education Statistics (2014)Service marketing mix as input and output of higher and technical education (2019)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Behavioral Consequences of Service Quality (1996)Creating student value in higher education through customer-centric integrated marketing communication (2024)Attitudinal effects of mere exposure. (1968)The Elaboration Likelihood Model of Persuasion (1986)Leaving College: Rethinking the Causes and Cures of Student Attrition (1988)A HYBRID MCDM APPROACH TO ASSESS THE SUSTAINABILITY OF STUDENTS’ PREFERENCES FOR UNIVERSITY SELECTION (2014)A Content Analysis of Mission Statements of Our Top 50 Schools of Social Work (2015)Transforming whose lives? The portrayal of international sport for development volunteering by UK Higher Education Institutions (2021)The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” (1980)Interrogating the crisis in higher education marketing: the CORD model (2005)Differences in family influences on college attendance plans for male and female ninth graders (1989)Geography of College Opportunity (2016)Inclusive Teaching (2019)
this work references cited by second hop

References

  • 2023College and University 1975–1986353 cited
  • 1978Marketing Universities: A Survey of Student Recruitment Activities.34 cited

Cited by

  • 2014A Literature Review on College Choice and Marketing Strategies for Recruitment59 cited
  • 2008Table of Contents26 cited
  • 2017RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.013 cited
  • 2009A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges11 cited

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