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Sincere Flattery: Trade‐Dress Imitation and Consumer Choice
16 references·16 citing·45 second hopsampled
Sincere Flattery: Trade‐Dress Imitation and Consumer Choice (2004)Sincere Flattery: Trade‐Dress Imitation a…Why Some New Products are More Successful than Others (2001)Why Some New Products are Mor…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …The Psychology of Attitudes (1997)The Psychology of AttitudesConsumer Learning by Analogy: A Model of Internal Knowledge Transfer (1997)Consumer Learning by Analogy:…The Role of Consumers' Intuitions in Inference Making (1994)The Role of Consumers' Intuit…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? (1994)Mastering the Mix: Do Adverti…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference (1993)Characteristic, Beneficial, a…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …Managing Brand Equity (1991)Managing Brand EquityIgnoring Irrelevant Information: Situational Determinants of Consumer Learning (1991)Ignoring Irrelevant Informati…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Consumer “Confusion” of Origin and Brand Similarity Perceptions (1986)Consumer “Confusion” of Origi…Seeing the past in the present: The effect of associations to familiar events on judgments and decisions. 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A fluency explanation (2017)Can copycat private labels im…The impact of copycat packaging strategies on the adoption of private labels (2015)The impact of copycat packagi…Investigating consumer confusion in the retailing context: the causes and outcomes (2015)Investigating consumer confus…Private Label Imitation of a National Brand: Implications for Consumer Choice and Law (2014)Private Label Imitation of a …Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility (2014)Playing with fire: aggravatin…Preference reversal for copycat brands: Uncertainty makes imitation feel good (2013)Preference reversal for copyc…Copy Alert: A Method and Metric to Detect Visual Copycat Brands (2013)Copy Alert: A Method and Metr…Investigating the drivers of consumer intention to buy manufacturer brands (2012)Investigating the drivers of …Consumer evaluation of copycat brands: The effect of imitation type (2012)Consumer evaluation of copyca…Freedom of Choice, Ease of Use, and the Formation of Interface Preferences1 (2011)Freedom of Choice, Ease of Us…Freedom of Choice, Ease of Use, and the Formation of Interface Preferences (2010)Freedom of Choice, Ease of Us…Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands (2009)Looking more or less alike: D…Anticipated identification costs: Improving assortment evaluation by diagnostic attributes (2007)Anticipated identification co…Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification (2005)Consumer Vulnerability to Per…The Psychology of Interpersonal Relations. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1991Managing Brand Equity3,818 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2001Why Some New Products are More Successful than Others1,470 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1997Consumer Learning by Analogy: A Model of Internal Knowledge Transfer389 cited
  • 1981Seeing the past in the present: The effect of associations to familiar events on judgments and decisions.314 cited
  • 1994Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?247 cited
  • 1994The Role of Consumers' Intuitions in Inference Making215 cited
  • 1991Ignoring Irrelevant Information: Situational Determinants of Consumer Learning197 cited
  • 1993

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Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
169 cited
  • 1986Consumer “Confusion” of Origin and Brand Similarity Perceptions155 cited
  • Cited by

    • 2012Consumer evaluation of copycat brands: The effect of imitation type91 cited
    • 2014Private Label Imitation of a National Brand: Implications for Consumer Choice and Law68 cited
    • 2005Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification60 cited
    • 2009Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands59 cited
    • 2013Copy Alert: A Method and Metric to Detect Visual Copycat Brands58 cited
    • 2018Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits53 cited
    • 2014Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility50 cited
    • 2015The impact of copycat packaging strategies on the adoption of private labels49 cited
    • 2010Freedom of Choice, Ease of Use, and the Formation of Interface Preferences46 cited
    • 2013Preference reversal for copycat brands: Uncertainty makes imitation feel good46 cited
    • 2011Freedom of Choice, Ease of Use, and the Formation of Interface Preferences143 cited
    • 2017Can copycat private labels improve the consumer’s shopping experience? A fluency explanation43 cited
    • 2017Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation43 cited
    • 2007Anticipated identification costs: Improving assortment evaluation by diagnostic attributes39 cited
    • 2015Investigating consumer confusion in the retailing context: the causes and outcomes38 cited
    • 2012Investigating the drivers of consumer intention to buy manufacturer brands35 cited