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Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

6 references·1 citing·15 second hop

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References

2001Market Measurement and Analysis: The First “Marketing Science” Conference14 cited
2001The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.10 cited
2001Founding Marketing Science9 cited
20012001: A Marketing Odyssey9 cited
2001Founding Marketing Science8 cited
2001The History of the Marketing College Is a Work in Progress6 cited

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2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development570 cited

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