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Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations
16 references·10 citing·28 second hop
Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations (2011)Extending the Implicit Association Test (…Pervasiveness and correlates of implicit attitudes and stereotypes (2007)Pervasiveness and correlates …A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures (2005)A Meta-Analysis on the Correl…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Implicit Measures in Social Cognition Research: Their Meaning and Use (2002)Implicit Measures in Social C…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…The Psychology of Attitudes (1997)The Psychology of AttitudesDimensions of Brand Personality (1997)Dimensions of Brand Personali…Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Implicit social cognition: At…A power primer. (1992)A power primer.On the automatic activation of attitudes. (1986)On the automatic activation o…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Measurement of Meaning (1957)The Measurement of MeaningA technique for measurement of attitudes (1932)A technique for measurement o…Customer experience in coffee stores: A multidisciplinary Neuromarketing approach (2023)Customer experience in coffee…Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment (2020)Revealing Unconscious Consume…A New Attitudinal Integral-Model to Explain Green Purchase Intention (2019)A New Attitudinal Integral-Mo…Women are scaredy-cats and men are conquerors? (2018)Women are scaredy-cats and me…Implicit and explicit assessment of materialism: Associations with happiness and depression (2017)Implicit and explicit assessm…Established liked versus disliked brands: Brain activity, implicit associations and explicit responses (2016)Established liked versus disl…Attributes of Aesthetic Quality Used by Textile Conservators in Evaluating Conservation Interventions on Museum Costumes (2015)Attributes of Aesthetic Quali…The Implicit Association Test in Market Research: Potentials and Pitfalls (2013)The Implicit Association Test…Stratigraphic and spatial distribution of ochre and ochre processing tools at Porc-Epic Cave, Dire Dawa, Ethiopia (2013)Stratigraphic and spatial dis…A Comparison of Implicit and Explicit Attitude Measures: An Application of the Implicit Association Test (IAT) to Fast Food Restaurant Brands (2013)A Comparison of Implicit and …The Principles of Psychology (1891)A Theory of Social Comparison Processes (1954)Understanding Attitudes and Predicting Social Behavior (1980)Sensitive questions in surveys. (2007)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)Experimental psychology. (1954)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Fear and Loathing across Party Lines: New Evidence on Group Polarization (2014)Attitudinal effects of mere exposure. (1968)Self-schemata and processing information about the self. (1977)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

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  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2005A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures1,642 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited

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  • 2007Pervasiveness and correlates of implicit attitudes and stereotypes1,244 cited
  • Cited by

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    • 2017Implicit and explicit assessment of materialism: Associations with happiness and depression38 cited
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    • 2023Customer experience in coffee stores: A multidisciplinary Neuromarketing approach24 cited
    • 2019A New Attitudinal Integral-Model to Explain Green Purchase Intention15 cited
    • 2013A Comparison of Implicit and Explicit Attitude Measures: An Application of the Implicit Association Test (IAT) to Fast Food Restaurant Brands13 cited
    • 2018Women are scaredy-cats and men are conquerors?7 cited
    • 2015Attributes of Aesthetic Quality Used by Textile Conservators in Evaluating Conservation Interventions on Museum Costumes2 cited