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The optimal face value of a discount coupon
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The optimal face value of a discount coupon (1999)The optimal face value of a discount coup…Competitive Coupon Targeting (1995)Competitive Coupon TargetingPricing and Promotions in Asymmetric Duopolies (1991)Pricing and Promotions in Asy…The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)The Effects of Brand Loyalty …A Market Response Model for Coupon Promotions (1990)A Market Response Model for C…Competitive Promotional Strategies (1988)Competitive Promotional Strat…The Effects of a Direct Mail Coupon on Brand Choice Behavior (1987)The Effects of a Direct Mail …The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Coupon-Prone Consumer: So…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Dealing-Temporary Price Cuts-By Seller as a Buyer Discrimination Mechanism (1985)Dealing-Temporary Price Cuts-…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…A Model of Sales. (1980)A Model of Sales.Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…The "Deal-Prone" Consumer (1965)The "Deal-Prone" ConsumerReexamination of the perfectness concept for equilibrium points in extensive games (1975)Brand Loyalty: Measurement and Management (1978)The all-pay auction with complete information (1996)What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004)The power of flexibility for mitigating supply chain risks (2008)Equilibrium Distributions of Sales and Advertising Prices (1977)The Introduction and Performance of Store Brands (1995)The Targeting of Advertising (2005)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)A Two-Dimensional Concept of Brand Loyalty (1976)Brand Loyalty: Measurement and Management (1978)The Impact of Brand Extension Introduction on Choice (2001)The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour (2002)The impact of brand equity and the hedonic level of products on consumer stock-out reactions (2005)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)
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References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1980A Model of Sales.1,365 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1995Competitive Coupon Targeting373 cited
  • 1990The Effects of Brand Loyalty on Competitive Price Promotional Strategies363 cited
  • 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
  • 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
  • 1965The "Deal-Prone" Consumer179 cited
  • 1991Pricing and Promotions in Asymmetric Duopolies172 cited
  • 1990A Market Response Model for Coupon Promotions140 cited
  • 1985Dealing-Temporary Price Cuts-By Seller as a Buyer Discrimination Mechanism

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