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Co-creation of value in higher education: using social network marketing in the recruitment of students
16 references·1 citing·47 second hop
Co-creation of value in higher education: using social network marketing in the recruitment of students (2013)Co-creation of value in higher education:…The Impact of New Media on Customer Relationships (2010)The Impact of New Media on Cu…Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement as a New …Interactivity's Unanticipated Consequences for Marketers and Marketing (2009)Interactivity's Unanticipated…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Measuring the value of electronic word of mouth and its impact in consumer communities (2007)Measuring the value of electr…Universities in a competitive global marketplace (2006)Universities in a competitive…Commercial Scenarios for the Web: Opportunities and Challenges (2006)Commercial Scenarios for the …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The New Frontier of Experience Innovation (2003)The New Frontier of Experienc…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Principles and Practice of Marketing (1996)Principles and Practice of Ma…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…Analysis of Alumni Loyalty in Private Universities Using the SEM-PLS Model Approach (2022)Analysis of Alumni Loyalty in…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service-dominant logic: continuing the evolution (2007)Value co-creation in service logic: A critical analysis (2011)Critical service logic: making sense of value creation and co-creation (2012)Institutions and axioms: an extension and update of service-dominant logic (2015)From value chain to value constellation: designing interactive strategy. 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(1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,637 cited
  • 2010The Impact of New Media on Customer Relationships1,415 cited
  • 2010Customer Engagement as a New Perspective in Customer Management1,037 cited
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  • 2006Commercial Scenarios for the Web: Opportunities and Challenges812 cited
  • 2003The New Frontier of Experience Innovation732 cited
  • 1996Principles and Practice of Marketing424 cited
  • 2009Interactivity's Unanticipated Consequences for Marketers and Marketing333 cited
  • 2007Measuring the value of electronic word of mouth and its impact in consumer communities

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330 cited
  • 1987Strategic Marketing for Educational Institutions323 cited
  • Cited by

    • 2022Analysis of Alumni Loyalty in Private Universities Using the SEM-PLS Model Approach14 cited