References

• 2009A fuzzy MCDM approach for evaluating banking performance based on Balanced Scorecard516 cited
• 2002Data mining techniques for customer relationship management508 cited
• 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
• 2009Fuzzy performance evaluation in Turkish Banking Sector using Analytic Hierarchy Process and TOPSIS385 cited
• 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
• 2005Methodology for customer relationship management307 cited
• 2001Segmentation of bank customers by expected benefits and attitudes171 cited
• 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
• 2000Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits76 cited
• 2006Clustering the consumers on the basis of their perceptions of the Internet banking services72 cited
• 2011Finding critical criteria of evaluating electronic service quality of Internet banking using fuzzy multiple-criteria decision making62 cited
• 2004Visualizing RFM Segmentation18 cited

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