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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
16 references·16 citing·41 second hopsampled
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough (2009)Segmentation and customer insight in cont…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Research Methods for Managers (2012)Research Methods for ManagersA Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Case Study Research: Design and Methods, 3rd Edition (2002)Case Study Research: Design a…Technology Infusion in Service Encounters (2000)Technology Infusion in Servic…A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior (1997)A Framework for Market-Based …Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Learning Orientation, Working Smart, and Effective Selling (1994)Learning Orientation, Working…Conducting case study research in operations management (1993)Conducting case study researc…Zero defections: quality comes to services. (1990)Zero defections: quality come…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Diffusion of Innovations (1963)Diffusion of InnovationsProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…THE INTEGRATED BANKING-SUPPLY CHAIN (IBSC) MODEL FOR FMCG IN EMERGING MARKETS (2024)THE INTEGRATED BANKING-SUPPLY…Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing (2022)Operationalizing Artificial I…Structural topic modelling segmentation: a segmentation method combining latent content and customer context (2021)Structural topic modelling se…On a Certain Research Gap in Big Data Mining for Customer Insights (2021)On a Certain Research Gap in …Factors Affecting Customer Analytics: Evidence from Three Retail Cases (2021)Factors Affecting Customer An…Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels (2017)Toward a Framework for Identi…Real-Time Inbound Marketing: A Use Case for Digital Banking (2017)Real-Time Inbound Marketing: …Selective demarketing (2016)Selective demarketingCorporate social responsibility – from a mere concept to an expected business practice (2016)Corporate social responsibili…An Engagement-Based Customer Lifetime Value System for E-commerce (2016)An Engagement-Based Customer …Performing market segmentation: a performative perspective (2014)Performing market segmentatio…Strategic Customer Management: Integrating Relationship Marketing and CRM (2013)Strategic Customer Management…Soft computing applications in customer segmentation: State-of-art review and critique (2013)Soft computing applications i…An attitude-based latent class segmentation analysis of mobile phone users (2013)An attitude-based latent clas…A neuro-fuzzy two-stage clustering approach to customer segmentation (2013)A neuro-fuzzy two-stage clust…The changing landscape of fashion forecasting (2012)The changing landscape of fas…Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Measuring Service Quality: A Reexamination and Extension (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The balanced scorecard: Translating strategy into action (1997)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)The diffusion of innovations (1983)A New Product Growth for Model Consumer Durables (2004)Using the Internet to Promote Health Behavior Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy (2010)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1963Diffusion of Innovations6,675 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior1,685 cited
  • 2000Technology Infusion in Service Encounters1,551 cited
  • 2012Research Methods for Managers1,431 cited
  • 1994Learning Orientation, Working Smart, and Effective Selling1,172 cited
  • 1993Conducting case study research in operations management1,101 cited
  • 2002

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Case Study Research: Design and Methods, 3rd Edition
997 cited

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  • 2012The changing landscape of fashion forecasting23 cited
  • 2017Real-Time Inbound Marketing: A Use Case for Digital Banking23 cited
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