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The Impact of Program Environment on Recall of Humorous Television Commercials

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References

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1973Humor in Advertising332 cited
1965Facilitating effects of "eating-while-reading" on responsiveness to persuasive communications.109 cited

Cited by

2005BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES297 cited
1985Effects of Humor in a Radio Advertising Experiment202 cited
2003Humour effect on memory and attitude: moderating role of product involvement131 cited
2003Factors Influencing Clicking of Banner Ads on the WWW113 cited
2018Humor, Comedy, and Consumer Behavior101 cited
2006Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance74 cited
1997Using Humorous Programs as a Vehicle for Humorous Commercials68 cited
2002Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements162 cited
2009Humor in the Eye Tracker: Attention Capture and Distraction from Context Cues60 cited
2018Impact of Media Context on Advertising Memory58 cited
1989The intensifying effects of exciting television programs on the reception of subsequent commercials53 cited

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2019

The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?

53 cited

1997Recall of Television Advertisements as a Function of Program Evaluation52 cited

1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects49 cited

2002Memory for television advertisements as a function of advertisement–programme congruity48 cited

2022The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review46 cited