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Customer empowerment in tourism through consumer centric marketing (CCM)

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2018Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research31 cited
2009

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Empowerment als Ansatzpunkt zur effektiven Steuerung der Kundenintegration? — Eine konzeptionelle Analyse

12 cited

2014Factors Influencing Cosmetics Purchase Intention in Thailand: A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers.11 cited

2016Brand Equity Research Using Online Customer Ratings of Spanish Hotels11 cited

2013A Proposed Framework for E-Commerce Usage and Competitive Advantage on Small and Medium Tourism Enterprises (SMTES) in Lebanon8 cited