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Marketing performance measurement: evolution of research and practice
0 references·9 citing·43 second hop
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  • 2018Fuzzy DEMATEL-based green supply chain management performance90 cited
  • 2005Organizational motivation, opportunity and ability to measure marketing performance62 cited
  • 2021Marketing performance assessment and accountability: Process and outcomes51 cited
  • 2013An empirical investigation of brand equity: drivers and their consequences40 cited
  • 2018Understanding of business performance from the perspective of manufacturing strategies: fit manufacturing and overall equipment effectiveness38 cited
  • 2001A summary of thinking on measuring the value of marketing35 cited
  • 2021Understanding influence of supply chain collaboration on innovation-based market performance27 cited
  • 2012An Exploratory Study of Brand Success: Evidence From the Food Industry23 cited
  • 2022Effect of Entrepreneurial Capabilities and Cultural Diversity on SMEs’ Performance9 cited

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