Musical tempo and waiting perceptions

Steve Oakes

143 citations0/0 files storedPsychology and Marketing

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Customer Service Quality and Loyalty Neuroscience and Music Perception Music Therapy and Health

Abstract

Abstract Digital technology was used to isolate musical tempo from other musical variables, and experimental results in an undergraduate registration queue context confirmed the existence of a significant, positive relationship between background musical tempo variation and temporal perception (perceived minus actual wait duration). Findings also revealed how slow‐tempo music produced significantly enhanced affective response (satisfaction, positive disconfirmation of expectations, and relaxation) compared to fast‐tempo music. © 2003 Wiley Periodicals, Inc.

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References

1993The Nature and Determinants of Customer Expectations of Service 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity 1982Using Background Music to Affect the Behavior of Supermarket Shoppers 1994Waiting for Service: The Relationship between Delays and Evaluations of Service 1986The Influence of Background Music on the Behavior of Restaurant Patrons 2013The Child's Conception of Time 1997The impact of music on consumers' reactions to waiting for services

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2016Emotional Responses to Multisensory Environmental Stimuli 2017Reviewing the Effectiveness of Music Interventions in Treating Depression 2007OM Forum—Managing Customer Experiences: Perspectives on the Temporal Aspects of Service Encounters 2010A framework for evaluating the customer wait experience 2018Effect of background and foreground music on satisfaction, behavior, and emotional responses in public spaces of shopping malls

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