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Gender Differences in Customer Behavioural Responses to Sales Promotion
16 references·0 citing·51 second hop
Gender Differences in Customer Behavioural Responses to Sales Promotion (2005)Gender Differences in Customer Behavioura…Ways Women Lead (2011)Ways Women LeadAdvertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes (2000)A Longitudinal Field Investig…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Sex differences in emotion: Expression, experience, and physiology. (1998)Sex differences in emotion: E…Gender differences in risk behaviour in financial decision-making: An experimental analysis (1997)Gender differences in risk be…Book Review: Questionnaire Design, Interviewing and Attitude Measurement (1993)Book Review: Questionnaire De…The female advantage : women's ways of leadership (1990)The female advantage : women'…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…More Than a Labor of Love: Gender Roles and Christmas Gift Shopping (1990)More Than a Labor of Love: Ge…Gender and leadership style: A meta-analysis. (1990)Gender and leadership style: …Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…New Products Management (1987)New Products ManagementFeeling and thinking: Preferences need no inferences. 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References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1993Book Review: Questionnaire Design, Interviewing and Attitude Measurement4,974 cited
  • 1990Gender and leadership style: A meta-analysis.2,915 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 1998Sex differences in emotion: Expression, experience, and physiology.1,360 cited
  • 1997Gender differences in risk behaviour in financial decision-making: An experimental analysis1,340 cited
  • 2000A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes1,242 cited
  • 2011Ways Women Lead1,194 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990The female advantage : women's ways of leadership862 cited
  • 1968Sex-role stereotypes and self-concepts in college students.858 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies847 cited
  • 1987New Products Management730 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited

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  • 1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping614 cited
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