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Stratégies d’implantation des produits équitables en GMS
10 references·0 citing·53 second hop
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this work references cited by second hop

References

  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality490 cited
  • 2001“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products431 cited
  • 2009Quel sens les consommateurs responsables donnent-ils à leur consommation? Une approche par les récits de vie112 cited
  • 2008L'impact de la responsabilité sociétale de l'entreprise sur la confiance des consommateurs105 cited
  • 2006Le commerce équitable : des échanges marchands contre et dans le marché102 cited
  • 1993How Customers Actually Shop: Customer Interaction with the Point of Sale92 cited
  • 1982Mental Mapping of Two Supermarkets76 cited
  • 1996Consumer wayfinding tasks, strategies, and errors: An exploratory field study62 cited
  • 2002La contribution des différents éléments d'une grande surface alimentaire à la satisfaction du client60 cited

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