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Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners
4 references·8 citing·52 second hop
Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners (1991)Successful Marketing Practice: A Literatu…Five common factors in top performing industrial firms (1986)Five common factors in top pe…Marketing lessons from the UK's high‐flying companies (1985)Marketing lessons from the UK…In search of excellence in the UK (1985)In search of excellence in th…Strategies for Low Market Share Business (1978)Strategies for Low Market Sha…STRATEGIC ADAPTATION AND THE VALUE OF FORECASTS: THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK (2008)STRATEGIC ADAPTATION AND THE …Diagnosing and treating operational and implementation barriers in synoptic marketing planning (2007)Diagnosing and treating opera…Management performance: An empirical study of the manufacturing companies in Taiwan (2005)Management performance: An em…Culture and Positioning as Determinants of Strategy: Personality and the Business Organization (2004)Culture and Positioning as De…Market orientation development: a comparison of industrial vs consumer goods companies (2001)Market orientation developmen…The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance (2000)The Effects of Formal Strateg…How Banks Apply Marketing Expertise to Develop New Derivatives (1996)How Banks Apply Marketing Exp…Product innovation in banking: How marketing works (1995)Product innovation in banking…The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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this work references cited by second hop

References

  • 1978Strategies for Low Market Share Business151 cited
  • 1985Marketing lessons from the UK's high‐flying companies90 cited
  • 1985In search of excellence in the UK67 cited
  • 1986Five common factors in top performing industrial firms39 cited

Cited by

  • 2001Market orientation development: a comparison of industrial vs consumer goods companies57 cited
  • 2000The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance37 cited
  • 1996How Banks Apply Marketing Expertise to Develop New Derivatives28 cited
  • 2005Management performance: An empirical study of the manufacturing companies in Taiwan28 cited
  • 2007Diagnosing and treating operational and implementation barriers in synoptic marketing planning17 cited
  • 2004Culture and Positioning as Determinants of Strategy: Personality and the Business Organization13 cited
  • 2008STRATEGIC ADAPTATION AND THE VALUE OF FORECASTS: THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK12 cited
  • 1995Product innovation in banking: How marketing works9 cited

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