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A Note on Multi-Regional Marketing
8 references·0 citing·35 second hop
A Note on Multi-Regional Marketing (1995)A Note on Multi-Regional MarketingModels and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Modeling Marketing Interactions with Application to Salesforce Effectiveness (1987)Modeling Marketing Interactio…Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice (1986)Modeling Response to Advertis…Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation (1983)Estimating the Confidence Int…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…ADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…A Model of a Distribution Network Aggregate Performance (1975)A Model of a Distribution Net…Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Book Review: Marketing Decision Making: A Model Building Approach (1971)Logically Consistent Market Share Models (1973)A Model for Allocating Retail Outlet Building Resources across Market Areas (1976)Locational avoidance: A case study of three Swedish retail chains (1986)The Specification of Aggregate Market Models (1987)Use of Consumer Panels for Brand-Share Prediction (1968)A Media Planning Calculus (1969)Repetition in Media Models: A Laboratory Technique (1971)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)The impact of moods generated by television programs on responses to advertising (1991)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Customer satisfaction, customer retention, and market share (1993)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (2005)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)The process of problem finding (2011)Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Competitive Maps (1988)Small Sample Analysis of Performance Measures in the Asymmetric Response Model (2000)Online Shopping and Social Media: Friends or Foes? (2017)Efficient Inference in a Random Coefficient Regression Model (1970)Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)The theory and practice of econometrics (1986)Understanding the Impact of Synergy in Multimedia Communications (2003)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)How Advertising Works: What Do We Really Know? (1999)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Brands and Branding: Research Findings and Future Priorities (2006)The economic analysis of advertising (2005)Market Penetration Costs and the New Consumers Margin in International Trade (2010)
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References

  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1987Modeling Marketing Interactions with Application to Salesforce Effectiveness133 cited
  • 1986Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice75 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1975A Model of a Distribution Network Aggregate Performance23 cited
  • 1983Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation16 cited

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