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A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
16 references·2 citing·36 second hop
A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships (2005)A Theoretical Framework for Analysis of I…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Understanding sponsorship effects (2001)Understanding sponsorship eff…Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs (2001)Mastering the Marketing Commu…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links (2000)Communication Strategies for …Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas (1999)An investigation of match-up …An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event (2012)The Effect of Sport Sponsorsh…Sponsorship leveraged packaging: An exploratory study in FMCG (2010)Sponsorship leveraged packagi…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)Sport and social media research: A review (2014)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)The Role of Involvement in Attention and Comprehension Processes (1988)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Achieving Marketing Objectives through Social Sponsorships (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Managing Brand Equity (1991)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2001Understanding sponsorship effects561 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
  • 2000Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

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317 cited
  • 2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs294 cited
  • Cited by

    • 2012The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event17 cited
    • 2010Sponsorship leveraged packaging: An exploratory study in FMCG10 cited