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Third-Party Product Review and Firm Marketing Strategy
8 references·16 citing·40 second hop
Third-Party Product Review and Firm Marketing Strategy (2005)Third-Party Product Review and Firm Marke…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Do Higher Prices Signal Higher Quality? (1985)Do Higher Prices Signal Highe…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…Advertising as Information (1974)Advertising as InformationThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…A New Approach to Consumer Theory (1966)A New Approach to Consumer Th…On Self-Selection Biases in Online Product Reviews1 (2017)On Self-Selection Biases in O…Social commerce: The transfer of power from sellers to buyers (2015)Social commerce: The transfer…Social commerce constructs and consumer's intention to buy (2015)Social commerce constructs an…A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)A Meta-Analysis of Electronic…The role of social support on relationship quality and social commerce (2014)The role of social support on…Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)Web reviews influence on expe…Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013)Promotional Marketing or Word…Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information (2012)Effectiveness of Marketing Cu…Customer engagement behaviors and hotel responses (2012)Customer engagement behaviors…The Role of Marketing in Social Media: How Online Consumer Reviews Evolve (2011)The Role of Marketing in Soci…Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning (2011)Online Social Interactions: A…How Does Popularity Information Affect Choices? A Field Experiment (2011)How Does Popularity Informati…Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Firm Strategies in the “Mid T…What makes a helpful online review? a study of customer reviews on amazon.com (2010)What makes a helpful online r…The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews (2010)The impact of e-word-of-mouth…The Firm's Management of Social Interactions (2005)The Firm's Management of Soci…Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Co-creation experiences: The next practice in value creation (2004)Consumer behavior in social commerce: A literature review (2016)The effect of social media on firm performance (2017)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions (2015)Hospitality and Tourism Online Reviews: Recent Trends and Future Directions (2015)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)A Theory of Social Comparison Processes (1954)Judgment under Uncertainty: Heuristics and Biases (1975)A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2016)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1974Advertising as Information3,430 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1985Do Higher Prices Signal Higher Quality?483 cited

Cited by

  • 2010What makes a helpful online review? a study of customer reviews on amazon.com1,281 cited
  • 2015Social commerce constructs and consumer's intention to buy825 cited
  • 2010The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews761 cited
  • 2011Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning716 cited
  • 2013Web reviews influence on expectations and purchasing intentions of hotel potential customers671 cited
  • 2011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve606 cited
  • 2005The Firm's Management of Social Interactions

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581 cited
  • 2014The role of social support on relationship quality and social commerce505 cited
  • 2015A Meta-Analysis of Electronic Word-of-Mouth Elasticity474 cited
  • 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing448 cited
  • 2011How Does Popularity Information Affect Choices? A Field Experiment322 cited
  • 2017On Self-Selection Biases in Online Product Reviews1303 cited
  • 2013Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews301 cited
  • 2015Social commerce: The transfer of power from sellers to buyers298 cited
  • 2012Customer engagement behaviors and hotel responses297 cited
  • 2012Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information287 cited