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Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports
16 references·0 citing·36 second hop
Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports (2012)Brand associations in the fitness segment…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Sample size in factor analysis. (1999)Sample size in factor analysi…‘Building Strong Brands’ (1996)‘Building Strong Brands’Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Strong Brands (1995)Building Strong BrandsBrand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityApproaches to Social Research (1989)Approaches to Social ResearchReview of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…A Second Generation Little Jiffy (1970)A Second Generation Little Ji…The Scree Test For The Number Of Factors (1966)The Scree Test For The Number…The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)The Application of Electronic Computers to Factor Analysis (1960)A Rationale and Test for the Number of Factors in Factor Analysis (1965)Comparison of five rules for determining the number of components to retain. (1986)Factor Retention Decisions in Exploratory Factor Analysis: a Tutorial on Parallel Analysis (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Alternative Ways of Assessing Model Fit (1992)Power analysis and determination of sample size for covariance structure modeling. (1996)Evaluating the use of exploratory factor analysis in psychological research. (1999)To Parcel or Not to Parcel: Exploring the Question, Weighing the Merits (2002)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Social Capital and Democracy: An Interdependent Relationship (2002)Correlation or causality between the built environment and travel behavior? Evidence from Northern California (2005)Nonresponse Rates and Nonresponse Bias in Household Surveys (2006)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Little Jiffy, Mark Iv (1974)Development and validation of a scale for measuring state self-esteem. (1991)Exploratory Factor Analysis: A Guide to Best Practice (2018)The Eating Attitudes Test: psychometric features and clinical correlates (1982)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1974An Index of Factorial Simplicity14,857 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1966The Scree Test For The Number Of Factors13,549 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1999Sample size in factor analysis.5,487 cited
  • 1970A Second Generation Little Jiffy4,816 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 1989Approaches to Social Research2,821 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited

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