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Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising
16 references·11 citing·38 second hop
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising (2007)Assessing the Influence of Gender and Sex…Advances in Consumer Research (2025)Advances in Consumer ResearchGender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Measuring emotion: The self-assessment manikin and the semantic differential (1994)Measuring emotion: The self-a…Gender differences in personality: A meta-analysis. (1994)Gender differences in persona…Gender differences in sexuality: A meta-analysis. (1993)Gender differences in sexuali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Psychological Testing: Principles and Applications (1988)Psychological Testing: Princi…Erotophobia‐erotophilia as a dimension of personality (1988)Erotophobia‐erotophilia as a …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Social psychophysiology : a sourcebook (1983)Social psychophysiology : a s…The evolution of human sexuality (1980)The evolution of human sexual…The Evolution of Human Sexuality (1979)The Evolution of Human Sexual…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Statistical Analysis of Sets of Congeneric Tests (1971)Statistical Analysis of Sets …STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS* (1969)STATISTICAL ANALYSIS OF SETS …Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions (2020)Does Sex Really Sell? Paradox…A brave new world: embracing sexuality in advertising for apparel (2020)A brave new world: embracing …Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements (2016)Gender portrayals revisited: …Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible? (2015)Appealing to men and women us…Male and female attitudes towards stereotypical advertisements: a paired country investigation (2013)Male and female attitudes tow…Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising (2013)Effects of Ethnic Identity on…The Naked Truth (2011)The Naked TruthThe Impact of Violence Against Women in Advertisements (2010)The Impact of Violence Agains…The effectiveness of female nudity in advertising in three European countries (2010)The effectiveness of female n…Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising (2010)Gender and Personality Driver…Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands (2010)Comparing a customer-based br…Statistical Methods for Meta-Analysis (1988)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. 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(1980)DEAP: A Database for Emotion Analysis ;Using Physiological Signals (2011)AffectNet: A Database for Facial Expression, Valence, and Arousal Computing in the Wild (2017)The Ryerson Audio-Visual Database of Emotional Speech and Song (RAVDESS): A dynamic, multimodal set of facial and vocal expressions in North American English (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Natural language and natural selection (1990)The past explains the present (1990)Maxims or myths of beauty? 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1994Measuring emotion: The self-assessment manikin and the semantic differential9,531 cited
  • 1979The Evolution of Human Sexuality2,529 cited
  • 1980The evolution of human sexuality2,505 cited
  • 1994Gender differences in personality: A meta-analysis.2,232 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1983Social psychophysiology : a sourcebook1,590 cited
  • 1971Statistical Analysis of Sets of Congeneric Tests1,479 cited
  • 1969STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS*1,203 cited
  • 1988Psychological Testing: Principles and Applications1,164 cited
  • 1993Gender differences in sexuality: A meta-analysis.1,134 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited

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  • 1988Erotophobia‐erotophilia as a dimension of personality513 cited
  • Cited by

    • 2010The Impact of Violence Against Women in Advertisements50 cited
    • 2010The effectiveness of female nudity in advertising in three European countries45 cited
    • 2020Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions37 cited
    • 2011The Naked Truth36 cited
    • 2016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements35 cited
    • 2015Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?33 cited
    • 2010Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands32 cited
    • 2010Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising32 cited
    • 2020A brave new world: embracing sexuality in advertising for apparel26 cited
    • 2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
    • 2013Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising18 cited