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Konzepte zur Messung des ökonomischen Kundenwerts
16 references·1 citing·36 second hop
Konzepte zur Messung des ökonomischen Kundenwerts (2006)Konzepte zur Messung des ökonomischen Kun…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Handbuch Kundenbindungsmanagement (1999)Handbuch Kundenbindungsmanage…Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Mailing Decisions in the Catalog Sales Industry (1996)Mailing Decisions in the Cata…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Base Analysis: An Industrial Purchase Process Application (1994)Customer Base Analysis: An In…Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models (1993)Analyzing Duration Times in M…Stochastic Models of Interpurchase Time with Time-Dependent Covariates (1991)Stochastic Models of Interpur…Customer lifetime valuation to support marketing decision making (1989)Customer lifetime valuation t…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Repeat-Buying: Theory and Applications (1974)Repeat-Buying: Theory and App…Die Betriebswirtschaft (1953)Die BetriebswirtschaftValue-to-Value-Segmentierung im Vertrieb (2014)Value-to-Value-Segmentierung …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Marketing Models of Service and Relationships (2006)Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1 (2017)Trust and TAM in Online Shopping: An Integrated Model1 (2003)External Control of Organizations: Resource Dependence Perspective (2011)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1994Customer Base Analysis: An Industrial Purchase Process Application337 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models299 cited
  • 1999Handbuch Kundenbindungsmanagement223 cited
  • 1996Mailing Decisions in the Catalog Sales Industry193 cited
  • 1989Customer lifetime valuation to support marketing decision making188 cited
  • 1974Repeat-Buying: Theory and Applications

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188 cited
  • 1991Stochastic Models of Interpurchase Time with Time-Dependent Covariates168 cited
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    • 2014Value-to-Value-Segmentierung im Vertrieb17 cited