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Customized Advertising via a Common Media Distributor
16 references·16 citing·48 second hopsampled
Customized Advertising via a Common Media Distributor (2005)Customized Advertising via a Common Media…The Targeting of Advertising (2005)The Targeting of AdvertisingThe Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds (2004)The Shape of Advertising Resp…Customizing Promotions in Online Stores (2004)Customizing Promotions in Onl…Negotiations and Exclusivity Contracts for Advertising (2003)Negotiations and Exclusivity …Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Privacy Concerns and Consumer…Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data (1997)Creating Micro-Marketing Pric…Closed-Loop Advertising Strategies in a Duopoly (1997)Closed-Loop Advertising Strat…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …A Bayesian Approach to Estimating Household Parameters (1993)A Bayesian Approach to Estima…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…Competition of Firms: Discriminatory Pricing and Location (1986)Competition of Firms: Discrim…Common Agency (1986)Common AgencyCommon Marketing Agency as a Device for Facilitating Collusion (1985)Common Marketing Agency as a …Informative Advertising with Differentiated Products (1984)Informative Advertising with …Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)Digital marketing communicati…Informative Role of Recommender Systems in Electronic Marketplaces: A Boon or a Bane for Competing Sellers (2020)Informative Role of Recommend…Personalized pricing and advertising: Who are the winners? (2018)Personalized pricing and adve…International Market Entry Strategies: Relational, Digital, and Hybrid Approaches (2017)International Market Entry St…Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising (2017)Big Data and Competition Poli…The Advertising-Financed Business Model in Two-Sided Media Markets (2015)The Advertising-Financed Busi…Targeted Advertising in Magazine Markets and the Advent of the Internet (2014)Targeted Advertising in Magaz…Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Search Engine Advertising: Ch…An Economic Analysis of Online Advertising Using Behavioral Targeting (2011)An Economic Analysis of Onlin…ONLINE ADVERTISING: DEFINING RELEVANT MARKETS (2010)ONLINE ADVERTISING: DEFINING …‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media (2009)‘Hello, Mrs. Sarah Jones! We …Search Engine Advertising: Pricing Ads to Context (2007)Search Engine Advertising: Pr…The Changing Architecture of Advertising Agencies (2006)The Changing Architecture of …Targeted Advertising Strategies on Television (2006)Targeted Advertising Strategi…Research Note—Estimating Heterogeneous Price Thresholds (2006)Research Note—Estimating Hete…Opportunities and Thresholds for Advertising on Interactive Digital TV (2006)Opportunities and Thresholds …A model of insurance markets with incomplete information (1977)Moral Hazard in Teams (1982)Prices and Incentives: Towards a General Theory of Compensation and Competition (1983)Chapter 6 Theories of oligopoly behavior (1989)The Role of Exclusive Territories in Producers' Competition (1994)Inference on vertical contracts between Manufacturers and retailers allowing for non linear pricing and rResale price maintenance (2010)Specification Tests in Econometrics (1978)Building Models for Marketing Decisions (2000)Marketing Models of Service and Relationships (2006)Analytics for Customer Engagement (2010)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Online Display Advertising: Targeting and Obtrusiveness (2011)The Economics of Privacy (2016)Personalization in personalized marketing: Trends and ways forward (2022)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)On Hotelling's "Stability in Competition" (1979)Spatial discrimination (1989)Stability in Competition (1990)Cournot Competition Yields Spatial Agglomeration (1991)Central Place Theory and City Size Distribution (2012)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)11. The Right to Privacy (1890)Strategic database marketing (1994)Social Contracts and Marketing Ethics (1999)The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services (2009)The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online (2010)The role of data privacy in marketing (2016)Equilibrium Distributions of Sales and Advertising Prices (1977)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)Conditional logit analysis of qualitative choice behavior (1972)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Contracting with Externalities (1999)The firm as a subeconomy (1999)Political instability, corruption and policy formation: the case of environmental policy (2003)
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References

  • 2000Privacy Concerns and Consumer Willingness to Provide Personal Information1,027 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2005The Targeting of Advertising522 cited
  • 1986Common Agency474 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 1986Competition of Firms: Discriminatory Pricing and Location313 cited
  • 1985Common Marketing Agency as a Device for Facilitating Collusion262 cited
  • 1997Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data233 cited
  • 1993A Bayesian Approach to Estimating Household Parameters202 cited
  • 2004Customizing Promotions in Online Stores202 cited
  • 2003Negotiations and Exclusivity Contracts for Advertising166 cited
  • 2004The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds141 cited
  • 1997Closed-Loop Advertising Strategies in a Duopoly

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109 cited

Cited by

  • 2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches205 cited
  • 2011Search Engine Advertising: Channel Substitution When Pricing Ads to Context166 cited
  • 2017International Market Entry Strategies: Relational, Digital, and Hybrid Approaches135 cited
  • 2006The Changing Architecture of Advertising Agencies73 cited
  • 2006Targeted Advertising Strategies on Television72 cited
  • 2009‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media67 cited
  • 2015The Advertising-Financed Business Model in Two-Sided Media Markets58 cited
  • 2011An Economic Analysis of Online Advertising Using Behavioral Targeting57 cited
  • 2014Targeted Advertising in Magazine Markets and the Advent of the Internet53 cited
  • 2010ONLINE ADVERTISING: DEFINING RELEVANT MARKETS51 cited
  • 2020Informative Role of Recommender Systems in Electronic Marketplaces: A Boon or a Bane for Competing Sellers46 cited
  • 2007Search Engine Advertising: Pricing Ads to Context45 cited
  • 2006Research Note—Estimating Heterogeneous Price Thresholds43 cited
  • 2006Opportunities and Thresholds for Advertising on Interactive Digital TV40 cited
  • 2017Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising40 cited
  • 2018Personalized pricing and advertising: Who are the winners?38 cited