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College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies
16 references·0 citing·37 second hop
College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies (2010)College-Educated Youths' Attitudes toward…Uses and Gratifications Theory in the 21st Century (2000)Uses and Gratifications Theor…Globalization: Social Theory and Global Culture (2000)Globalization: Social Theory …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Globalization: Social Theory and Global Culture. (1993)Globalization: Social Theory …Disjuncture and Difference in the Global Cultural Economy (1990)Disjuncture and Difference in…Cosmopolitans and Locals in World Culture (1990)Cosmopolitans and Locals in W…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Uses and Gratifications Research (1973)Uses and Gratifications Resea…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Readings in Social Psychology. (1948)Readings in Social Psychology.The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Time and the Other: How Anthropology Makes Its Object (1983)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)blurred boundaries: the discourse of corruption, the culture of politics, and the imagined state (1995)Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography (1995)Methodological nationalism and beyond: nation–state building, migration and the social sciences (2002)Metaphors We Live By (2003)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer perceived value: The development of a multiple item scale (2001)Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Telling more than we can know: Verbal reports on mental processes. (1977)Mass Media Research: An Introduction (1991)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Introducing COBRAs (2011)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)World Society and the Nation‐State (1997)The psychology of globalization. (2002)Globalization and Culture (2009)Understanding Generation Y and their use of social media: a review and research agenda (2013)Instagram: Motives for its use and relationship to narcissism and contextual age (2016)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1990Disjuncture and Difference in the Global Cultural Economy4,235 cited
  • 1973Uses and Gratifications Research4,002 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000Globalization: Social Theory and Global Culture3,538 cited
  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1948Readings in Social Psychology.2,014 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1990Cosmopolitans and Locals in World Culture1,920 cited

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  • 1993Globalization: Social Theory and Global Culture.1,445 cited
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