SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Planning of online and offline B2B promotion with conjoint analysis
16 references·0 citing·41 second hop
Planning of online and offline B2B promotion with conjoint analysis (2008)Planning of online and offline B2B promot…Towards a new definition of Integrated Marketing Communications (IMC) (2005)Towards a new definition of I…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Integrated Marketing Communications (2004)Integrated Marketing Communic…Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Hierarchical Bayes Conjoint A…Incorporating Prior Knowledge into the Analysis of Conjoint Studies (1995)Incorporating Prior Knowledge…Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint an…Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Hybrid Models for Conjoint Analysis: An Expository Review (1984)Hybrid Models for Conjoint An…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Trade-Off Analysis of Consumer Values (1974)Trade-Off Analysis of Consume…Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Simultaneous conjoint measure…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Theory and Methods of Scaling (1958)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)Handbook of mathematical psychology: I. (1963)The Rasch measurement model in rheumatology: What is it and why use it? When should it be applied, and what should one look for in a Rasch paper? (2007)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)Topological methods in cardinal utility theory (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The theory and practice of econometrics (1986)Designing Conjoint Choice Experiments Using Managers' Prior Beliefs (2001)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Automated Marketing Research Using Online Customer Reviews (2011)The Emergence Of IMC: A Theoretical Perspective (2004)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)The anatomy of the luxury fashion brand (2009)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)
this work references cited by second hop

References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1964Simultaneous conjoint measurement: A new type of fundamental measurement2,008 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2004Integrated Marketing Communications543 cited
  • 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs533 cited
  • 1991Segmenting Markets with Conjoint Analysis481 cited
  • 1974Trade-Off Analysis of Consumer Values433 cited
  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 1984Hybrid Models for Conjoint Analysis: An Expository Review324 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 1995Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

264 cited
  • 2005Towards a new definition of Integrated Marketing Communications (IMC)249 cited
  • Cited by

    No citing works inside the corpus for this window.